The PostcardXpress website is designed to make your advertising postcards
easier to create. We have presented a range of full colour high gloss postcard
and business card images and templates as part of an all in one package to
assist you in putting your direct mail campaign together.
You simply select your desired image and follow the step-by-step guide to
designing your card on-line. Don't forget to explore the different options
available to assist you in designing your card! We can ship finished postcards
to you within 10-15 working days from date of confirmation of order. We think
you will find our PostcardXpress.com service a one-stop solution to your
advertising and marketing needs.
We also produce custom postcards using your own photography, artwork and logo.
Just complete the online order form and e-mail or post us your image. All
without incurring the effort and stress of locating separate designers,
printers etc. It's as simple as that!
Building your Customer Database/Mailing List
Your entire customer base is your target market but often it is impossible for
you to know the names and addresses of all your customers. PostcardXpress
Postcards are a very effective method of capturing this valuable information.
For example, you can use postcards to hold an in-store competition for a prize
of your choice. Customers simply fill out their names and addresses on the
postcard and pop it into the competition box. And you have several customers'
details at the end of the competition!
Hotels, restaurants, B&Bs can use PostcardXpress postcards as a comment card
for customers. PostcardXpress postcards are a perfect size for gathering
information about a meal or a stay so not only do you capture customers' names
and addresses but also feedback about your service.
Create a Customer Loyalty Scheme and encourage customers to join by offering
future incentives and preferential treatment. This is another method of
discovering important consumer information.
Alternative methods of developing your customer database or mailing list is to
contact a Direct Mail Database company many of which are listed in the Yellow
Pages. These companies hold valuable information about consumers across every
industry sector.
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Choosing the Image for your Postcard
Choose an image that best reflects the nature of your business. There are a
large number of images available for several business categories such as
dentists, hairdressers, IT companies, architects, florists to name but a few.
Alternatively, choose a humorous image with a witty message to help your
business stand out in the minds of your customers.
Branding
Choose a clear legible font for your Company Name. Be sure to include your
address and your Company Slogan if you have one, if you don't it maybe worth
while writing one for your card.
Choosing the Layout for the Back of your Postcard
The layout you choose should depend on the nature and length of your message
for the back of the card. You should also consider whether you want to mail the
card to your customers (in which case you will need an address space) or
whether you want to leave the cards for pick-ups in your business which means
that you can use the entire back space for your message. See examples of
postcards already created by PostcardXpress on our Sample Page.
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The Promotion or Offer:
State in as few words as possible what the Promotion or Offer is. Make it easy
for your potential customer. Remember, you know about your business..they may
not. Make it bold and clear!
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Choosing the Benefits:
Customers buy on the benefits! When choosing benefits, remember that they should
give the customers reasons why they should do business with you rather than
your competitors.
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The Contact Data:
Include your Telephone, Freefone, Mobile Phone, Fax, Freefax, Email & Web
Address. You should be easily contactable!
